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It is absolutely clear that airlines do not have the ability to drive consumers hattiesburg hotel to channels which the airlines, rather than consumers, prefer. if one or more airlines attempted to do hotel so, the others would increase their market share hattiesburg by appealing to those same consumers through the channel those consumers prefer. no airline can afford to turn its back on any subgroup of consumers. no airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. this is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing hotel in an instant. airlines scrap for every last passenger because they have to.