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it is absolutely clear that airlines do not have the ability to drive beach consumers to channels which hotel the airlines, rather than consumers, prefer. if one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. hillsboro no airline can afford to turn its back on any subgroup of consumers. no airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer beach that channel. this is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would hotel be at risk of swinging from profitable to money-losing hillsboro in an instant. airlines scrap for every last passenger because they have to.